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Why MMS is dead and has been for some time
The first SMS message was sent in 1992 and read “Merry Christmas”. Since then SMS has been on a meteoric rise, going from strength to strength and now used by millions of people and businesses across...
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What channel yields the best results? Social media vs Email vs SMS
Would you rather 20% of your customers read your message or 98%? We know, probably not the most intelligent question to ask, of course you are going to pick 98%. It’s a bigger percentage, meaning more...
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The 4 best call to actions to use in your SMS marketing messages
A call to action or CTA is a phrase designed to encourage people to take a desired action. It is used across all areas of business, particularly in sales and marketing. Call to actions are everywhere,...
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The evolution of mobile marketing and how it has helped businesses provide...
Since the first text message was sent out in 1992 that said, “Merry Christmas”, text messaging and mobile marketing has continually grown to become an ever-integral part of business sales and marketing...
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Why do people keep opting out of our marketing messages?
Since the dawn of time marketers have been asking this question . . . OK well maybe not since the dawn of time, but it is a question that has puzzled marketers for years. The issue being that someone...
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